The price of the 53-degree, 500ml Flying Fairy Moutai in some direct-sale stores has been raised to 1,753 yuan per bottle.

The reporter learned that some of the Moutai direct-sales stores have raised the price of 53-degree, 500ml Feitian Moutai to 1,753 yuan per bottle, higher than the 1,639 yuan per bottle price on the iMoutai app. "This price is already out of stock today; you can come back tomorrow to inquire again," a staff member from the Moutai direct-sales store told the reporter. In addition to regular Moutai, the prices of the Year of the Horse commemorative Moutai and premium Moutai have also increased. In late July this year, Moutai direct-sales stores in various locations had already raised the price of regular Moutai to 1,719 yuan per bottle.