Ma Donghui initiates internal reforms, as Ideal confronts the dilemma of being imitated.

According to multiple independent sources, on the last working day of July, Ideal Automotive released an announcement regarding appointments. In order to enhance product competitiveness, and with the approval of the R&D Technical Committee, the company will establish cross-disciplinary product and technology innovation working groups in batches. Ma Donghui stated that the core logic of the product and technology innovation working group can be summarized in four keywords: emergence, co-creation, prepositioning, and results list, which correspond to the sources of innovation, collaboration methods, advancement pace, and results respectively. In an internal letter, Ma Donghui emphasized that the establishment of the working group is not to hold another meeting or to write another report, but to create a platform where ideas can be seen and integrated into products, allowing user insights to transform into real experiences. The product department is a first-level department within Ideal, managed by Senior Vice President Fan Haoyu, and reports directly to Ideal Automotive CEO Li Xiang, with a workforce that once numbered up to 300 people. It is reported that the product department at Ideal Automotive still exists, but compared to its peak period, the number of staff has decreased by four-fifths. An informed source told us that important businesses originally overseen by the product department, such as intelligent driving products and cockpit products, have already been split up, and currently about 50 people in the product department are responsible for work related to the "Ideal Mall."