Institution: In July, the heat of the land market has cooled, but competition for high-quality plots in core cities remains fierce.

In July 2026, the land market entered a phase of adjustment after experiencing a surge in supply during June, with both supply and demand showing a month-on-month decline. However, competition for high-quality residential land in core cities remains intense. According to data from CRIC, the land supply in 50 key cities that month was 9.7936 million square meters, a year-on-year decrease of 9.1% and a month-on-month decrease of 18.0%. The land transaction area was 8.7764 million square meters, down 17.2% year-on-year and 25.9% month-on-month. The average premium rate fell to 14.93%, a decrease of 8.13 percentage points from June, but still 4.32 percentage points higher than the same period last year. High-value land parcels in core cities such as Shanghai, Beijing, and Hangzhou were successfully transferred, demonstrating the ongoing attractiveness of quality assets.