The newly launched skewered meat brand "Tianbian Yangduo" by Xibei.

Xibei has confirmed that the group has launched a new sub-brand called "Tianbian Yangduo," specializing in grilled lamb skewers, with its first store set to open on August 7 at the fifth floor of the Beijing Fengke Wanda. Previously, this store was known as Tianbian Shaguo Menmian under Xibei, and even earlier, it was transformed from an existing Xibei location. This year, some Xibei restaurants are accelerating their conversions into the new brand, Tianbian Shaguo Menmian, with new locations gradually opening in Beijing, Hohhot, Shanghai, Hangzhou, and Shenzhen. The average customer spending at these locations is lower than at Xibei, around 40-50 yuan. Jia Guolong has publicly stated that Xibei will close some of its stores, and he hopes a new brand can take over some of these locations and employees. "The Xibei brand still needs to exist; in the future, we will close some, transition some, and retain some core locations."