Domestic water sports equipment orders soar, with surfboard orders hitting record highs worldwide.

The consumption boom in water sports is also transmitting from the experiential end to the upstream manufacturing end. In a workshop producing powered surfboards, workers are rushing to fulfill orders scheduled for delivery, with production scheduled to be full for the next two weeks. It is understood that China is the world's largest exporter of sporting goods, accounting for over 40% of global exports. As the popularity of outdoor water sports such as surfing rises, sales of related accessories like surf hats and waterproof bags have exploded, with many products out of stock in online shops and factories urgently restocking. In the first half of the year, China's total export value of sporting goods and equipment reached 67.53 billion yuan. With the global outdoor sports scene becoming increasingly diversified, the export value of water sports equipment like paddleboards reached 4.77 billion yuan.