NIO collaborates with Miyun Cultural Tourism to create a new paradigm of bidirectional empowerment in automotive cultural tourism.

On August 2, NIO announced its collaboration with Miyun Cultural Tourism to create a new automotive + cultural travel integrated travel experience for users of the NIO, Ledao, and Firefly brands in the Beijing-Tianjin-Hebei region. Both parties will leverage their respective resource advantages and scene interactions to jointly promote the integrated development of green travel and cultural tourism consumption, pioneering a new paradigm of bilateral empowerment in automotive and cultural tourism. On the same day, the Ledao Miyun store officially opened.