Ministry of Commerce: Consumer market continued to expand and upgrade in the first half of the year, showing strong resilience.

According to the Financial Intelligence APP, the head of the Consumer Promotion Division of the Ministry of Commerce talked about the situation of China's consumer market in the first half of 2026. From the perspective of commodity consumption, the consumer market continues to expand and upgrade, showing strong resilience. In the first half of this year, despite the high base in the same period last year, the total retail sales of social consumer goods increased by 1.3%, and the growth rate stopped falling and rebounded in June, with an increase of 1.0%. Among the 16 categories of goods above the quota, 10 categories maintained growth, with 7 categories growing at a rate of over 5%. The overall commodity consumption is stable, with a good foundation, showing a further trend of stabilization and improvement. There is a strong demand for green, intelligent, and healthy goods, with the retail sales of communication equipment by units above the quota increasing by 14.4%, and the sales of high-energy efficiency home appliances increasing by over 30%. According to the Ministry of Commerce's big data, in the first half of the year, the sales of smart glasses on key platforms increased by 1.5 times, the sales of electrocardiographs increased by 89.5%, the sales of sports cameras increased by 21.4%, and the sales of organic food increased by 5.2%.