Sanfu Outdoor: This year will accelerate the expansion of offline channels.
During the research conducted by Sanfu Outdoors on July 21, it was stated that the company is focusing on the cooperative development of offline and online sales channels. The company plans to accelerate the expansion of offline channels this year. In the first half of the year, the company has already opened six new company-owned stores. Among them, the HOUDINI Beijing Xihongmen Huiju store opened on April 1, and on April 30, three stores - X-BIONIC, HOUDINI, and Klattermusen - opened simultaneously in Beijing. On June 5, the Sanfu Tactical Beijing flagship outlet opened, and on June 28, the Beijing 798 X-BIONIC Tactical Outdoor Original store began operating. There are plans to open new stores or expand existing ones in locations such as Beijing Lan Se Gang Wan, Harbin Xicheng Hongchang, Changchun Eurasian Mall, Shenyang Wanshi Cheng, Shanghai Qingpu Outlets, and more. The company places importance on the local economic level, outdoor sports maturity, and consumer awareness in selecting store locations, with a current focus on North and Northeast China.
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