Apple Inc. raises iPhone prices in Japan, with some models increasing by over 20,000 yen.

On July 18th, Apple adjusted the prices of iPhone, Apple Watch, and AirPods series products in the Japanese market for the first time in recent years. The highest storage version of iPhone 17 Pro Max increased from 329,800 yen to 354,800 yen, an increase of 25,000 yen; the starting price of iPhone 17 increased from 129,800 yen to 142,800 yen. Apple Watch Series 11, Ultra 3, and AirPods series products also saw price increases. Apple has not yet disclosed the specific reasons for the price adjustments in the Japanese market. The market believes that rising costs, exchange rate fluctuations, and supply chain factors may have prompted the price adjustments.