CINNO Research: The popularity of the 618 AR device market is explosively concentrated. The three mainstream price ranges account for over 85% of the market share.

According to Sino Research, the 2026 618 e-commerce promotion has successfully ended, and the domestic consumer-grade AR device market saw a surge in popularity during this promotion period, with terminal sales in line with the high market base in May. CINNO XResearch monitoring data shows that in May, consumer-grade AR devices priced at 1000-2000 yuan, 2000-3000 yuan, and 3000-4000 yuan accounted for over 85% of the market share, firmly controlling the main increase in the consumer market.