Amazon Prime Day online total spending exceeds Adobe's expectations.

Adobe data shows that during Amazon's annual Prime Day event, the total online retail spending in the United States reached $26.4 billion. Adobe stated that the total spending for this event increased by 9.3% compared to last year's Prime Day, with major retailers offering discounts similar to those of the previous year. Data from consumer research firm Numerator shows that during the four-day event, the average household spent $143 on the Amazon platform, a decrease of 8.3% from last year's event.