Apple (AAPL.US) Rare Price Increase May Suppress Mac/iPad Demand Evercore Still Maintains "Outperform" Rating and Sees Price Target at $365

According to Zhitong Finance and Economics APP, Apple (AAPL.US) announced on Thursday that it will raise the prices of most of its hardware products, sparking market concerns about the future demand for consumer electronics. Evercore analysts believe that this price adjustment reflects the increasing pressure on Apple's profit margins due to rising memory costs. Although price hikes can help maintain profitability, they may also have some impact on demand for Mac and iPad products.