Omdia: Global smartphone shipments in 2026 are expected to decrease by 12.2% year-on-year to 1.093 billion units.

According to the latest research from Omdia obtained by zh tng ci jng APP, the global smartphone market is undergoing a structural transformation as component costs rise and geopolitical uncertainties intensify. Leading manufacturers are gradually moving away from the growth model of low cost and high shipment volume, and are instead focusing on high-end and high-value product combinations. According to Omdia's global smartphone forecast, global smartphone shipments are expected to decrease by 12.2% year-on-year to 1.093 billion units in 2026, a decrease of approximately 152 million units compared to 2025. Despite the decline in shipments, the total market value is still expected to grow by 6.1% year-on-year during the same period.