Nearly 90% of listed securities firms have joined the "double promotion" campaign. Some companies' plans are still vague with insufficient evaluation.

In the past month, many securities firms such as Industrial Securities, Caitong Securities, and Huatai Securities have intensively released special action plans for the "Quality Improvement, Efficiency Enhancement, and Return" in 2026, sparking a new wave of enthusiasm during the year. According to statistics from Securities Times reporters, since the Shanghai and Shenzhen Stock Exchanges launched the special actions of "Quality Improvement, Efficiency Enhancement, and Return" and "Dual Enhancement of Quality and Return" respectively in 2024, 44 companies in the securities sector have released relevant plans, covering nearly 90% of the sector. Some securities firms have established a normalized closed-loop of "formulation - implementation - evaluation" and the target measures are becoming more practical year by year. However, it is worth noting that many plans are still focused on the past and lacking responses to investor concerns such as market value management, and the follow-up assessment is far from sufficient. Under the regulatory emphasis on the requirements of "operational, implementable, and verifiable," how securities firms can turn "Quality Improvement and Efficiency Enhancement" from theory to practice is still a pending proposition.