Sales of the fitness stair climbing machine have skyrocketed by nearly 300%.

Data from JD.com shows that during this year's 618 shopping festival, the pet economy performed well, with continued release of segmented demands: During 618, the transaction volume of small exotic pet supplies on JD.com increased by 67% year-on-year, the transaction volume of senior pet food increased by 61% year-on-year, and the transaction volume of pet smart appliances increased by 28% year-on-year. In addition to spending money on their "fur babies," people's consumption this year also focused more on self-improvement and enjoyment: During JD.com's 618, the transaction volume of fitness climbing machines increased by 276% year-on-year, while the transaction volume of jade necklaces increased by 116% year-on-year. During Tmall's 618, searches for "super tasty snacks" skyrocketed by 1800 times.