The China Council for the Promotion of International Trade and other business associations jointly issued a proposal: Focus on offline consumption scenes to revitalize offline consumption.

On June 17, the China Commercial Federation, People's Daily Online, and McDonald's China jointly released the "Gather Offline, Enjoy the Good Times: Promote a New Offline Consumption Experience" joint initiative in Beijing. They called for industry consensus, formed cross-industry synergy, focused on offline consumption scenarios, created more interactive and warm consumption experiences, and spurred offline consumption vitality. Specific measures include leveraging leading industry brands to lead, seizing key moments such as weekends and holidays, vigorously developing immersive and interactive experiential consumption, and promoting cross-industry integration in multiple formats.