More than 20 key events are organized in conjunction with the launch of the 2026 National Tour of famous brand consumption.

Today, the Ministry of Industry and Information Technology and the Ministry of Culture and Tourism jointly launched the 2026 Consumption Famous Products National Tour, taking multiple measures to enhance the adaptability between supply and demand of consumer goods and promote the quality improvement of consumption. It is understood that the 2026 Consumption Famous Products National Tour will hold a series of activities including the debut and exhibition of fashion trendsetting products, continue to collect famous Chinese consumer brands, focusing on areas such as experiential manufacturing, fashion consumption, and silver-haired economy, and explore innovative products, key technologies, and application scenarios. The event will host a cultural and creative market, revitalize the use of old factories to create a "time workshop" and other popular spots, promote the integrated development of the consumer market; at the same time, set up pop-up stores in urban commercial areas and transportation hubs, improve the sinking logistics network, and construct high-quality consumer spaces in rural areas. This event will also include more than 20 key activities such as the Consumption Famous Products Conference, Industrial Innovation Competition, and Craft Art Expo, covering multiple provinces and cities throughout the year, providing strong support for stable growth, expanding consumption, and benefiting the people.