"The opening whistle of the 'World Cup economy' is about to sound, A-share companies are exploring various business opportunities"

The 2026 FIFA World Cup in the United States, Canada, and Mexico will officially kick off in Mexico City on June 12, 2026, Beijing time. As the first ever World Cup to expand to 48 teams, with a duration of 39 days and held across three countries, this top-level football feast has not only ignited the enthusiasm of global football fans, but also become an important stage for A-share listed companies to tap into multiple business opportunities. According to Wind data, the Wand World Cup concept index has shown a recent warming trend, rising by 0.73% on June 10. Analysts say that from event sponsorship to IP derivatives, from viewing consumption to technological empowerment, many A-share companies have taken the lead and deeply participated in the "World Cup economy" competition that spans three countries and lasts for 39 days, trying to tap into the entire supply chain to the consumer end.