Ministry of Industry and Information Technology, State Administration for Market Regulation: Carry out the work of improving the quality and expanding demand for food in the 2026 "Foodie Season".

According to the China Securities App, on June 10th, the General Office of the Ministry of Industry and Information Technology and the General Office of the State Administration for Market Regulation issued a notice on carrying out the work of improving the quality and expanding the demand for food in the "Foodie Season" of 2026. It mentioned enriching food consumption scenes and creating diverse integrated consumption models. In line with the trend of consumption upgrading, themed consumption activities will be carried out, combining important holidays and seasonal consumption characteristics to build a diversified consumption model of "online + offline" and "experience + service". Encouragement will be given to business districts, scenic spots, and characteristic neighborhoods to create "food consumption scenes", integrating elements such as dining experience, cultural display, leisure and entertainment to enhance the fun and participation, creating new consumption scenes and trends, and promoting interest consumption and experiential economy. Mainstream e-commerce platforms will be supported in establishing a special section for Chinese consumer brands, promoting the comprehensive promotion of Chinese consumer brands online and offline.