Maotai sauce-flavored liquor online channels expanded, net increased by 63 to 206.

Recently, Maotai Sauce Fragrant Liquor Company updated the list of authorized official stores on seven major mainstream e-commerce platforms. Compared to the list from July of last year, it is evident that the online distribution network has significantly expanded, with a total of 206 authorized stores this year, an increase of 63 net stores from last year. Among them, Douyin (TikTok) has been the main driver of expansion, with the number of authorized official stores increasing from 28 last year to 63, a net increase of 35 stores. The number of stores on the WeChat video platform has also increased from 6 to 22, making the two main content platforms the core battlegrounds for Maotai Sauce Fragrant Liquor to directly engage with consumers.