Institutions continue to enter the ETF market, and competition enters the branding stage.

After experiencing strong growth over the past two years, the ETF market is still attracting new players actively entering the market. In the eyes of industry insiders, despite fierce competition, many institutions are eagerly entering the market, as the core lies in the vast development space of ETFs. However, looking at the fund flows of ETFs since April, products from fund companies that have been deeply rooted in the ETF field are more able to attract inflows of funds. According to Choice data calculations, as of June 1st, the top ten ETFs in terms of net inflows since April mainly belong to fund companies such as E Fund Management, Guotai Asset Management, Huatai PineBridge Fund, and Huaxia Fund. Meanwhile, even with similar fees and underlying assets, some ETFs are being neglected. Industry insiders believe that, as ETFs are now named according to regulations using "core elements of investment target + ETF + fund manager's name," ETFs with the same prefix put more emphasis on the brand influence of the fund company.