AMC Theatres (AMC.US) will be livestreaming the World Cup in American theaters, deepening their "event cinema" strategy.

According to the Wise Financial APP, AMC Theaters (AMC.US) has reached an agreement with Telemundo to live broadcast the 2026 International Federation of Association Football (FIFA) World Cup matches in theaters within the United States. This initiative targeting Spanish-speaking audiences and focusing on the "event cinema" mode aims to maximize the use of idle screens in theaters during daytime hours; this mode may even expand to Latin America in the future. AMC CEO Adam Aron pointed out on the social media platform X that the potential Latin American viewing audience has great passion for soccer.