Luzhou Laojiao: Launches Red 60 to develop the banquet market.

date
25/05/2026
Luzhou Laojiao recently stated at a performance briefing that the Tequ 60 Edition has been deeply cultivating the market and accumulating word of mouth through group buying channels in the early stage. At the current stage, it has initiated full-channel operation trials in some regions, while steadily expanding the market through the group buying model outside the trial areas, continuously strengthening the brand connotation, and enhancing brand influence and market reputation. At the same time, the company has launched the "Hong 60" banquet market development to diversify and expand the product growth space.