Expert: This time, the price increase of Maotai is essentially a reflection of the normalized operation of the "following the market" pricing mechanism.

date
16/05/2026
On May 16th, Ouyang Qianli, a researcher in the liquor industry and founder of Qianli Think Tank, stated in an interview with reporters that the recent price increase of non-standard products by Maotai in Guizhou was a follow-up action after lowering prices at the beginning of the year and raising prices in March with Feitian Maotai. This dynamic mechanism of "lowering and raising" kept the official price in line with the market price, reducing the space for arbitrage by scalpers, essentially reflecting the normalization of the operation of the "follow the market" price mechanism. According to Baijiu expert Xiao Zhuqing, the price adjustment of non-standard products by Maotai in Guizhou may be a dynamic balancing operation based on Maotai sales data after digesting the market effects of the price reduction at the beginning of the year. It belongs to the routine implementation of its "follow the market, relatively stable" price mechanism, rather than a signal of a general trend of price hikes in the industry.