TikTok e-commerce promotes cross-border dietary supplements governance, cracking down on illegal activities such as false advertising.

On April 23rd, Douyin e-commerce announced the launch of a special campaign to crack down on cross-border dietary supplements, focusing on combating behaviors such as forging import properties and false advertising of effectiveness. Platform inspections found that some merchants were packaging domestic products as imports, claiming that the products have effects such as "weight loss," "boosting immunity," and "caring for cardiovascular health," leading to consumer deception. The platform has taken measures such as removing, freezing funds, and delisting products from violators, and is cooperating with relevant authorities for offline enforcement actions.