Hengdian Studios: will transition and upgrade to a "full-chain operation model centered around IP".

Li Jianping, general manager of Hengdian Film and Television, stated at a performance briefing on April 23 that the company is strengthening its main business while pursuing a dual strategy of external cooperation and self-development, with a focus on laying out IP resources. At the same time, the company is actively incubating innovative businesses, exploring short dramas and comics, enriching the cinema entertainment scene and experience, and building a multi-level business layout. In the future, the company will transition to a "IP-centered full-chain operation model", strengthen IP layout at the source, build a content asset moat; deepen AI technology empowerment, promote quality and efficiency improvement throughout the chain; expand diverse scene monetization, open up the commercial loop; fully leverage the advantages of the film investment platform, increase the intensity of parallel business lines, reshape the value of the theater channel; explore the layout of IP rights trading infrastructure, seize the opportunity in the digital copyright era in five aspects, and work together to create an "IP+content+technology+derivatives+scene" full-industry chain synergy layout to promote the company to achieve diversified business layout and sustained growth of long-term value.