In 2025, the total transaction volume of the book industry on Xiaohongshu e-commerce platform increased by more than 30%.

According to information obtained from Little Red Book staff, by 2025, the total transaction volume of the book retail industry on the Little Red Book e-commerce platform has increased by over 30%, with nearly ten thousand bookstores joining the platform. Lingxi, the commercial data asset platform under Little Red Book, shows that in the past month, the number of people interested in reading books who have conducted related searches, readings, and interactions reached 184 million.