HSBC: Positive view on the appointment of Apple's Senior Vice President of Hardware Engineering as CEO, rating "hold".

date
21/04/2026
JPMorgan Chase releases a research report stating that John Ternus, the Senior Vice President of Hardware Engineering at Apple, will replace Tim Cook as CEO. Cook will transition to the role of Executive Chairman on September 1st, and will continue to support communication and interaction with global policy makers. The company views this announcement positively, as the current market competition is fierce and various companies are focusing on developing smartphones and next-generation products that are expected to be widely used for artificial intelligence. Apple's promotion of someone focused on products and hardware to the CEO position is seen as crucial. Additionally, Apple will also benefit from Cook's leadership in global policy. The company has given Apple a "hold" rating.
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