Gamers feel forgotten as Nvidia has not updated its consumer-level GeForce graphics card lineup for the first time in thirty years.

date
19/04/2026
For the past thirty years, unless you were a gamer, NVIDIA has been relatively unknown to the general public. Now, the wave of artificial intelligence has propelled this chip company to become the world's most valuable company, while its original fan base gamers feel increasingly forgotten. Bernstein Research analyst Stacey Rasgon said, "The gaming business is no longer the company's core growth engine, as it once unquestionably was." NVIDIA popularized graphics processors, bringing high frame rates and efficient rendering effects that created an ultimate gaming experience. Today, the demand for artificial intelligence has surged, and almost all of NVIDIA's revenue comes from AI products, not gaming hardware. At the same time, the production of AI chips intensifies the shortage of memory resources, forcing NVIDIA to make trade-offs. In the current situation of scarce memory supply, NVIDIA prioritizing the higher-profit data center AI chips is inevitable. Over the past three years, NVIDIA's operating profit margins for its computing power and networking business segment have averaged 69%, while the profit margin for its consumer gaming graphics card segment is only 40%. If analysts' predictions are accurate, 2026 will be the first time in NVIDIA's thirty-year history that they will not update the consumer-grade GeForce graphics card product line.