The cost of milk tea cups has increased by 10-40%, the brand responded that prices will not be adjusted for the time being.
Since March, several tea ingredient suppliers have announced that due to the impact of the international situation, the prices of packaging materials such as milk tea cups and straws will be increased. Reporters learned from several manufacturers that the raw materials and production costs of disposable packaging materials for tea drinks have increased by 10%-40% on average. Therefore, many manufacturers have adjusted their prices, and this trend has been ongoing for one to two months. Due to the drastic price changes, some manufacturers have temporarily stopped shipping and will requote prices once the prices stabilize. From the perspective of brands, some tea drink brands have stated that their costs are not currently affected in the short term due to their own packaging material factories. However, some franchisees have reported that the prices they are paying for goods have not changed yet. However, the percentage of packaging costs and pricing strategies vary significantly among different brands, with some brands having relatively high packaging costs, so the cost of items like cups, straws, and packaging bags for a cup of milk tea priced at 10 yuan may reach one to two yuan.
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