Audi and SAIC form a new entity, with the original research and development and product personnel being transferred as a whole.
According to multiple independent sources, Audi and SAIC Group have deepened their strategic cooperation. The two parties jointly invested to establish a new independent joint venture company "Audi Technology Innovation Center", responsible for technology innovation. According to insiders, this organizational structure has a high degree of similarity with the Volkswagen Automotive Technology Co., Ltd. established by Volkswagen Group in China earlier - the new company will focus on research and development and product definition, while sales channels will still rely on the mature network of SAIC Volkswagen. To ensure the integrity of the main team, the original SAIC Audi research and product departments will be "organizationally shifted" and transferred to the new company as a whole. Insiders say that Audi Technology Innovation Center is expected to start expanding in the second half of this year, or open up recruitment to the public, focusing on recruiting talents in the fields of software, new energy vehicles, and intelligent driving. A new joint venture species deeply integrated by China and Germany is about to enter the substantive operational stage.
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