In the first quarter, smart plush toys sold like hotcakes, while the transaction volume of smart glasses increased by over 220%.

In the first quarter of this year, China's total retail sales of consumer goods reached 12.7695 trillion yuan, a year-on-year increase of 2.4%. The "trade-in old for new" policy continued to drive growth, with fast sales growth of related products. The application of smart products is constantly expanding, driving the continuous heating up of the technology consumption market. Data from e-commerce platforms shows that in the first quarter of 2026, the transaction volume of smart glasses increased by more than 220% year-on-year; the transaction volume of AI sleep headphones increased by more than 50% year-on-year; and the transaction volume of smart plush toys increased by 394% compared to the previous quarter.