Memory prices rise, terminals under pressure, consumer electronics industry chain must differentiate and respond.

Prices of key components such as storage chips worldwide continue to rise, and cost pressures are rapidly spreading along the consumer electronics industry chain. Mobile phones, PCs, and other terminal products have announced price increases, particularly putting pressure on mid- to low-end models. In a recent interview, it was learned that in the face of industry changes, terminal companies are actively adjusting their product structures and optimizing their supply chain layouts on the basis of stabilizing their main business. Upstream and downstream companies in the industry chain are also taking differentiated response measures, while controlling costs and stabilizing profits, expanding into new markets and exploring feasible paths to navigate through industry cycles.