Three sheep recruit external talents to distribute and save themselves. Transformation is unpredictable in the context of a constant shortage of leadership.

For the past two years, the founder of Three Sheep and super anchor Da Yang Ge has stepped back behind the scenes. His self-operated brand "Xiao Yang Zhen Xuan" is currently recruiting 100 online influencers with the slogan "brand direct signing, internal commission". This move is not only Three Sheep's self-rescue in the aftermath of the "fake mooncake" incident, declining traffic, and trust crisis, but also an experiment in transitioning from relying on super popular IPs to a distribution matrix. However, the dispersed traffic is difficult to replicate the explosive myth, while the risks of quality control and management are multiplied. Three Sheep is attempting to reduce its dependence on super popular IPs and expand the supply side by opening up to influencer distribution. However, the traffic and conversion efficiency of a decentralized influencer matrix cannot match the explosive power of Da Yang Ge's personal IP. Having multiple influencers promoting products can easily lead to risks of differing quality control standards and confusing promotional messages, especially for Xiao Yang Zhen Xuan which emphasizes high cost performance. In the long run, Three Sheep needs to anchor itself with its own brand, unify the supply chain and quality control system, implement tiered access and strict assessment for influencers, in order to control risks within a manageable range.