In 2025, China's advertising industry revenue exceeded 2 trillion yuan.

On April 7, the State Administration for Market Regulation announced that by 2025, the advertising revenue of national public institutions and large-scale enterprises will exceed 2 trillion yuan for the first time, reaching 20,502.1 billion yuan. This is double the revenue scale in 2020, with an average annual growth rate of 16.8%. In 2025, the market regulatory authorities will conscientiously implement the decisions and arrangements of the Party Central Committee and the State Council, focus on optimizing the market environment, and achieve a new leap in the development of the advertising industry, presenting three major highlights. Smart advertising adds momentum to industrial development. Smart technology has become the core engine of industry growth, with Internet advertising revenue reaching 13,574.3 billion yuan, a year-on-year increase of 34.6%, accounting for 66.2% of total advertising revenue. In terms of advertising distribution, Internet advertising revenue reached 12,518.4 billion yuan, accounting for 89.1% of total advertising distribution revenue. The scale and efficiency of operating entities have simultaneously improved. There are over 1,400 operating entities with advertising revenue exceeding 100 million yuan, and the total profits and taxes continue to increase steadily. The growth rate of advertising revenue for top Internet platforms exceeds 36.1%, becoming an important driver of industry development. The development of the eastern, central, and western regions is more balanced. Advertising revenue in 19 provinces across the country exceeds 100 billion yuan. Among them, the combined revenue of Beijing, Shanghai, Guangdong, and Zhejiang totals 14,041.8 billion yuan, accounting for 68.5% of the national total a decrease of 5.5 percentage points from the end of the "13th Five-Year Plan" period, indicating a more balanced regional development. The rapid development of China's advertising industry reflects the positive expectations of enterprises and market confidence, providing specialized support for building a modern industrial system.