Gree Electric Appliances' "three no's" response to the price increase trend in the home appliance industry.

On April 1st, the household appliance industry ushered in a new round of collective price increases, with many brands announcing a 5%-30% price increase for products such as air conditioners and refrigerators. Faced with the industry-wide price adjustments, Zhu Lei, the CMO of Gree Electric Appliances, made it clear to the media today: Gree will protect consumer interests, no price increase, no reduction in specifications, no tricks. Zhu Lei said: "Gree household air conditioners will not increase in price, the price will remain stable during the government subsidy period, the quality will not decrease, and the use of real copper and materials will not change, ensuring that 100% of the government's subsidy benefits reach consumers. This is what Chairman Dong Mingzhu has always emphasized, that companies cannot only consider immediate costs, but must also consider long-term conscience costs, which is the business principle that Gree has always adhered to."