JD partners with over 100 brands to launch the home appliance and home furnishing "100 billion double subsidy" plan.

According to JD Blackboard News, in order to further eliminate the safety hazards hidden in "super-aged" household appliances and allow green and intelligent household products to enter more households, JD has officially launched the "Billion Double Subsidy" plan for household appliances and home products in cooperation with more than 100 brands such as Haier and Midea. On one hand, JD plans to jointly invest 10 billion yuan with brands in the next year to reduce the threshold for consumers to upgrade their appliances; on the other hand, JD will use the advantages of its scale and large-scale procurement in the supply chain to help cooperative brands reduce costs and increase efficiency.