State Administration for Market Regulation: Explore extraterritorial enforcement of anti-unfair competition laws and promote the extraterritorial application of anti-unfair competition legal rules in China.

Notice from the State Administration for Market Regulation on Further Implementation of the "PRC Anti-Unfair Competition Law". The notice points out the exploration of extraterritorial enforcement against unfair competition. It explores promoting the extraterritorial application of China's anti-unfair competition legal rules, vigorously cracking down on unfair competition behaviors such as false advertising, online unfair competition, commercial defamation, and infringement of commercial secrets carried out overseas that disrupt the domestic market competition order, harm the legitimate rights and interests of domestic operators or consumers, and safeguard the security of China's industrial chain and supply chain, as well as protect the interests of the country and enterprises. Actively exploring extraterritorial enforcement practices, accelerating the construction of a specialized team of talents for foreign-related enforcement, supporting pilot projects in eligible regions. Widely promoting bilateral and multilateral international cooperation in combating unfair competition, actively strengthening routine communication and project coordination with relevant international organizations, regional organizations, and countries, promoting the establishment of institutionalized cooperation channels, enhancing the international dissemination of China's experiences and institutional achievements in the field of anti-unfair competition, and promoting the formation of more fair and transparent international competition rules.