2026 National Quality First Launch Season Begins

On March 28, 2026, the National Boutique First Launch Season and the "First Launch Shanghai" series of activities were announced in Shanghai. Sheng Qiuping, Vice Minister of Commerce, and Lu Shan, Vice Mayor of Shanghai, attended the event. Hosting the 2026 National Boutique First Launch Season is a specific measure taken by the Ministry of Commerce to implement the decisions of the Party Central Committee and the State Council, actively develop the first launch economy, build the "Buy in China" brand, and boost consumption. The Ministry of Commerce will guide localities to carry out diverse and distinctive boutique first launch activities, cultivate a group of high-energy first launch platform carriers, create a group of consumption new scenarios with strong experiential, wide driving force, and high visibility, develop the first launch economy according to local conditions, continuously stimulate consumption new vitality, promote high-quality development, and better meet the people's needs for a better life.