Wen De appointed as Chief Growth Officer of PopMart.

On March 25th, Wen Deyi, as the Chief Growth Officer, attended the 2025 annual performance release conference of Bubu Mart. Interface News learned that Wen Deyi's position was just adjusted before the release of the annual report. Previously, Wen Deyi and Si De served as co-COO of Bubu Mart, jointly responsible for the management and operation of the group's global business. Wen Deyi was in charge of operations and management in the Asia-Pacific and European regions, while Si De was responsible for operations and management in the Greater China and Americas regions. Wen Deyi is a Korean executive of Bubu Mart and also a fellow alumnus of founder Wang Ning when he was studying for his MBA at Peking University. He joined Bubu Mart as early as 2018, responsible for overseas business, and can be described as the operator who took Bubu Mart's overseas business "from 0 to 1".