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At the performance conference on March 24, Xiaomi Group leader Lu Weibing expressed that the speed and intensity of the current memory price increase are higher than the company originally imagined, posing a big challenge to Xiaomi's operations. The lower the proportion of memory costs in the overall product, the smaller the impact on the product. Xiaomi's "ecosystem of people, cars, and homes" moving towards balance can allow the company to better cope with memory price increases. At the same time, the impact will be smaller for higher-end phones. As Xiaomi's high-end strategy progresses, it can better cope with competitors. Therefore, although the pressure is significant, Xiaomi may fare better relative to others; if unable to resist in the future, it is not ruled out that Xiaomi may also raise prices. Lu Weibing believes that more attention should be paid to what will happen after the price increase cycle. He predicts that it will intensify the reshaping of the industry landscape, with some companies even being eliminated, while also forcing companies to innovate more.
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