Lei Jun: The cost of the new generation SU7 is increased by about 20,000 yuan compared to the first generation, but the pricing is only increased by 4,000 yuan.

The 2026 new generation SU7 Xiaomi spring new product launch event was held today. After the launch event, Xiaomi Group founder Lei Jun, along with actress Shu Qi and sprinter Su Bingtian, the two brand ambassadors for Xiaomi cars, appeared at a media communication meeting to share information. Lei Jun revealed that compared to the first generation SU7, the new generation SU7 has upgraded in over 100 areas, with a material cost increase of nearly 20,000 yuan, but the pricing of the new generation SU7 only increased by 4,000 yuan. The core reason for this is due to the introduction of the purchase tax policy, to ensure that new car owners do not feel that buying the new generation SU7 exceeds their budget, so they only increased it by 4,000 yuan.