The number of spas and gyms in the United States has exceeded that of retail stores.

Nowadays, when Americans go out to spend money, they are more likely to spend it on botox or boxing classes rather than buying shoes or shampoo. It has been reported that service-oriented tenants have surpassed merchandise-focused tenants in retail leasing for the first time, largely due to the proliferation of beauty salons, spas, and fitness studios. Data from the company CoStar shows that by 2025, the retail area leased by service-oriented tenants will account for slightly over 50% of the total leasing area. In contrast, 15 years ago, service-oriented tenants only accounted for 40% of the total leasing area. "Consumer money is still primarily going towards services," said Brandon Sweitzer, CoStar's national director of retail analysis. "There is no indication that this trend will change in the short term." Changes at the property level also reflect how e-commerce has led to a decrease in the physical space needed for retailers to sell items like sweaters, shoes, and office supplies.