The institution responsible for addressing the issue has already registered the relevant trademark.

CCTV's 315 Evening Gala exposes the marketing tactics of height-increasing institutions, with Hangzhou Anlishen Health Management Co., Ltd. being named. The Tianyancha App shows that Hangzhou Anlishen Health Management Co., Ltd. was established in April 2024, with Chen Heyun as the legal representative and a registered capital of 1 million RMB. Its business scope includes health consultation services, remote health management services, fitness and leisure activities, etc. The company is jointly owned by Wenzhou Nanlin Enterprise Management Co., Ltd., Wenzhou Anli Gao Enterprise Management Partnership Enterprise, and Hangzhou Jidezhengda Health Management Co., Ltd. According to intellectual property information, the company has applied for registration of several "Anlishen" and "Anlisheng" trademarks, with international classifications involving advertising sales, pharmaceuticals, and more, and most trademarks have already been registered. In addition, the company has obtained a patent authorization for a "leg exercise device."