Apple promises Chinese developers to always provide a commission rate no higher than that of other markets.

Apple announced an adjustment to its App Store commission policy in mainland China, with the standard commission rate for in-app purchases and paid apps changing from the current 30% to 25%; and the commission rate for small developers, small programs, and auto-renewable subscriptions decreasing from 15% to 12%. More importantly, Apple promised to always provide Chinese developers with competitive commission rates not higher than the overall market level in other markets. Why did Apple lower the "Apple tax"? The official statement from Apple revealed a key piece of information "based on communication with Chinese regulatory authorities" that led to the adjustment. Considering the magnitude and attitude of Apple's adjustment, it is not difficult to speculate that Chinese regulatory authorities effectively pressured Apple. In fact, the "Apple tax" is decreasing globally. In recent years, countless developers, regulatory agencies, user groups, and even governments have challenged Apple's high commissions. According to incomplete statistics, Apple has been sued, investigated, reported, and legislatively prohibited in at least 10 countries and regions worldwide due to allegations of monopolistic practices in the App Store. Under pressure from anti-monopoly regulation, Apple has already reduced commissions in multiple countries and regions. The reduction of commissions in the Chinese App Store by Apple, "based on communication with Chinese regulatory authorities," not only improves the treatment level for Chinese developers, but also reflects the continuous improvement of digital market rules and the enhancement of regulatory discourse power as Chinese regulatory authorities deepen their efforts to carry out ongoing anti-monopoly regulation.