The CEO of Mattel said that Barbie dolls are expected to resume growth in 2027.

Mattel expects that after a few years of lagging sales, Barbie will resume growth next year. CEO Ynon Kreiz said at the UBS Global Consumer and Retail Conference, "We are doing a lot of work around Barbie." He added that given the overall strength of the brand, the toy manufacturer believes these efforts will start to pay off in 2027.