Milksha Ice City is currently trying out freshly ground coffee.
The reporter learned from people close to Meishixue Ice City that the current freshly ground coffee business of Meishixue Ice City is in the early planning trial stage. In addition to fully automatic coffee machines, the next step will be to simultaneously trial upgrade the coffee product line, including the launch of new coffee products, upgrading coffee beans, milk, and other core ingredients. The overall product strategy will continue to focus on high quality and affordable pricing. Previously, most Meishixue Ice City stores did not have coffee machines, and the coffee used in the store was made from coffee powder. Products included Americano, latte, grape iced Americano, and other coffee products, all of which were instant products and did not include freshly ground coffee.
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