"Guidelines for Performance Comparison Benchmarks of Publicly Offered Securities Investment Funds" will be officially implemented starting on March 1st.

Starting from March 1, the "Guidelines for Performance Comparison Benchmarks for Publicly Offered Securities Investment Funds" will officially take effect. New products will strictly adhere to the new regulations, while existing products will have a one-year transition period. According to industry insiders, many fund companies have already submitted benchmark adjustment plans to regulators and have undergone multiple rounds of communication and optimization. During this process, regulators are focusing on the alignment between benchmarks and actual investments, the reasonableness of benchmark setting, and core issues such as adjustment amount and implementation priority. They have imposed more detailed and stringent requirements on the submitted materials. For the public offering industry, the adjustment of performance comparison benchmarks is driving fund companies to optimize investment research and assessment mechanisms, as well as compelling reforms in incentives, risk control, products, third-party sales, fund evaluation, and investment advisory services along the entire chain. The center of industry competition is shifting from short-term performance competition to building a product line and investment capabilities that are logically clear, structurally diverse, and have long-term viability.