In February, the top 100 real estate companies handled sales of 123.4 billion yuan. The real estate market is preparing for a seasonal rest and preparing for a "mini-spring".

In February, known as the "Spring Festival Month," the real estate market enters a "off-season rest period." Data released by Ke Rui real estate research shows that in February 2026, typical top 100 real estate companies achieved a monthly sales turnover of 1234.2 billion yuan, with a total sales turnover of 288.7 billion yuan in the first two months. Compared to the data from January, the top 100 real estate companies achieved a sales turnover of 1654.5 billion yuan last month; according to this data, the overall turnover of the top 100 real estate companies in February this year decreased by more than 20%, a decrease of 42 billion yuan. Ke Rui stated that in February, as the month of the Spring Festival, whether in new homes, second-hand homes, or land markets, they have entered a "off-season rest period." The Spring Festival peak of returning home and travel has caused an outflow of effective customer groups, and real estate companies generally choose to avoid the Spring Festival holiday in their marketing strategies, concentrating on promoting projects in March and April, during the "early spring" period, while the supply scale remains low.