GUESS Store Closing Notice

On February 27th, several netizens posted on social media claiming to have received a closure notice from the fast fashion brand GUESS. The notice stated that due to operational adjustments, all online and offline GUESS stores nationwide would be closed by the end of March, and GUESS would focus on the Chinese market in a new way in the future. On February 28th, when checking the GUESS online flagship store, there were still hundreds of different seasonal clothing and accessories for sale. The store announcement indicated that due to brand operational adjustments and channel strategy changes, the GUESS official flagship store would officially close by March 31, 2026. Orders placed before the closure will be shipped and customer service will be completed, while unpaid orders will be cancelled before the closure. After the closure, products within the statutory warranty period and three guarantees period can still be returned or exchanged for quality issues, and the brand will continue to provide services. GUESS will continue to focus on the Chinese market in a new way, and further official channel announcements will be made in the future, please stay tuned.